The Problem

Hair changes through pregnancy and again after birth. Almost no one can tell a woman whether what she is seeing is the usual course or something worth asking about.

The timing makes it harder. Postpartum shedding often arrives months after the birth, in the middle of the least documented year of her life. By the time she notices, the cause is behind her and she is trying to reconstruct it from memory in a six minute appointment.

So she gets told it is normal, or she gets sold something. Neither answer is based on anything about her.

What SEP Is

A record of your hair, kept by you. What you logged, when the shedding started, what else was happening at the time.

It holds the dates your memory will not, so that when you do sit down with a doctor you are bringing history instead of a guess.

What SEP Is Not

It is not a diagnosis. SEP will not tell you what is wrong, and it will not tell you what to take. Those are conversations for a doctor, and a good record makes them shorter.

It is not a supplement, a treatment, or a promise about regrowth.

And it is not finished. SEP is being built for pregnancy and postpartum first, because that is where the work is deepest right now. If you are dealing with hair changes outside that window, the record still works, but the guidance built around it is not there yet.

Where It Is Going

Hair changes through more than one season of a life. Pregnancy and postpartum is where SEP starts, not where it ends.

Who Is Building It

SEP was founded by Shawn Powell, a lead campaign hair stylist with years of work on global campaigns and editorial.

The same question came up in the chair over and over, from women who had already asked everyone else. There was never a record to look at. SEP is the record.

Where It Is Now

SEP is in development. It is not open yet, and there is nothing to sign up for except the list.

Education, not medical advice.